Strategies in Light HB LED + Lighting Conference & Expo Announces 2010 Conference Program
Entering a New Era for LED Market Growth and New Solid-State Lighting Investor Forum

MOUNTAIN VIEW, CA – October 30, 2009.  Strategies Unlimited and PennWell Corporation will host
their 11th annual business-oriented conference and exhibition on high-brightness LEDs and lighting
on February 10-12, 2010 at the Santa Clara Convention Center in Santa Clara, California.

Strategies in Light will include, for the second year, an expanded conference with a separate lighting
track for lighting designers, specifiers, architects and luminaire manufacturers.  Th e focus of this special
track, which attracted a standing-room crowd last year, will be to address the many issues associated with
the use of LEDs in lighting that are of concern to the lighting community.  Presentations will provide insights
on the market for LED luminaires and replacement lamps, the use of LED lighting in energy efficient buildings,
and the financing of LED lighting projects.  A special session, including a panel discussion, will address the
important issues around truth in labeling for LED lighting products.   

In conjunction with the lighting track, the conference will offer two tutorials on LEDs, including LED
Fundamentals for Lighting Designers and Architects and Specifying LED Lighting Fixtures: What Lighting
Designers and Specifiers Need to Know.  These tutorials will be in addition to pre-conference workshops
on design for LED luminaire reliability, intellectual property, quality of light for LEDs, and selecting
drivers for LEDs.

A new feature added for 2010 is the Solid-State Lighting Investor Forum. The intent of this pre-conference
session will be to bring together selection of exciting pre-public start-up companies that are developing
solid-state lighting technologies with an audience of investors to provide investors with an opportunity to
evaluate the companies as investment prospects.

Strategies in Light 2010 will provide insight into the rapidly developing markets for LED lighting,
backlights for LCD TVs, and outdoor signs and displays, as well as other major trends in applications, industry
structure, government policies, markets, products, and technologies that will affect the LED industry’s
future.  Featured speakers for the conference’s HB LED market track will include: Derry Berrigan, Principal,
DBLD Sustainable Lighting Design; James Brodrick, Lighting Program Manager, US Department of Energy;
and Cary Eskow, Director, Avnet LightSpeed. In addition, Robert Steele, Conference Co-Chair and Director
of Optoelectronics Programs, Strategies Unlimited, will provide his annual update on the market for HB LEDs,
along with a five-year forecast.

Other companies and organizations contributing to the HB LED market track include Philips Lumileds Lighting,
Pacific Northwest National Laboratory, Canaccord Adams, Osram Opto Semiconductors, Cree, mSilica, Nichia,
QD Vision, Inc., Oree, Telelumen LLC, Inven tronics, Lynk Labs, Bayer Material Science, CH2M Hill, GrafTech
International, and Op-Test.

Featured speakers for the lighting track include Ted Konnerth, President and CEO, Egret Consulting Group
and Lars R. Bylund, Professor of  Light and Energy, Bergen Scho ol of Architecture. Vrinda Bhandarkar,
Senior Market Research Analyst at Strategies Unlimited will summarize the results of the company’s latest
research on LED luminaire and replacement lamp market trends. Other participating companies and
organizations include D & R International; Lightswitch Architectura l; Canlyte Philips; Johnson Controls;
Luminae Souter Associates, LLC; City of San Jose, Department of Transportation; Gabriel Mackinnon;
and Philips Lumileds Lighting.

Last year Strategies in Light attracted over 2,000 participants from North America, Latin America, Europe,
the Middle East, Asia, Africa, and Australia – 38 c ountries in all. LED Japan Conference & Expo/Strategies 
in Light recently held in Yokohama, Japan, drew more than 5,300 attendees which nearly doubled the total
set in 2008. For further infor mation on Strategies in Light 2010, please contact Luba Hrynyk at
lubah@pennwell.com, or visit us online at: www.strategiesinlight.com for exhibiting companies,
conference updates and registration information.

LED & Lighting Media Group is comprised of the following:
Strategies in Light Events:
Strategies in Light is a business-oriented conference and exhibition on high-brightness LEDs and lighting
produced by both Strategies Unlimited and PennWell Corporation. The  longest-running conference in the LED
industry and draw ing its largest audience to date with more than 2,000 participants in 2009, this event is
considered to be the premier annual forum for presenting current commercial developments in HB LEDs for
component and equipment suppliers, manufacturers, and end-users of HB LED devices.  LED Japan/Strategies
in Light was launched in 2008 in Japan and attracted more than 2,710 registrants - including more than 60
exhibiting companies in its inaugural year.
( http://www.strategiesinlight.com)

Strategies Unlimited, World’s Leader in Photonic Market Research
Strategies Unlimited specializes in market research reports, and custom studies targeted for the
optoelectronic component, laser and lighting industries. Founded in 1979, Strategies Unlimited
adeptly in tegrates technology and business issues. Primary data collection and detailed input-output
analysis are developed to create models describing the commercial markets. With its in-depth
understanding of market applications, technology developments, industry participants, and
government policies, the company is renowned for its outstanding record in market forecasting.
(http://www.strategies-u.com)

LEDs  Magazine, Print and Digital media:
LEDs Magazine is the leading information resource for the global LED community, serving thousands of readers
that specify, design and manufacture LED-based products for a wide range of end-use applications.  The LEDs
Magazine portfolio has four main components – the Magazine, the Website, the Newsletter and the Suppliers
Directory.  View the latest LED industry news no w: (http://www.ledsmagazine.com/main).

PennWell Corporation:
PennWell Corporation is a dive rsified business-to-business media and information company that provides quality
content and integrated marketing solutions for the following global industries: Oil and gas, electric power, water,
electronics, semiconductor, contamination control, optoelectronics, fiber optics, information technology, fire,
emergency services and dental. Founded in 1910, PennWell publishes 75 print and online magazines and
newsletters and conducts 60 conferences and exhibitions on six con tinents.   In addition to PennWell's
headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; Houston, Texas;
London, England; Mountain View, California; Fairlawn, New Jersey, Moscow, Russia, and Hong Kong, China. 
(http://www.pennwell.com).